There are few better shop windows for a celebrity trying to advertise their own clothing range than themselves.
And that goes double for superstar Rihanna who is photographed wherever she goes.
The Umbrella singer took advantage of the attention she gets by wearing her River Island brand head-to-toe on Monday.
And at the same time the Barbadian beauty managed to show off her spectacular, toned abs too.
For a lunch date at Da Silvano's in New York's Greenwich Village, she wore her black and white beanie hat and bra with the G4LIFE label prominently displayed.
Her skin tight military leggings bore her RIRI brand, also part of the River Island collection due to be launched next month.
She matched her outfit with white Channel sunglasses and a denim jacket.
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